SFG Goes Live with Australia’s Only Integrated Loan Origination Platform

14 April 2025 – SFG Finance Brokers across the country are getting a serious tech upgrade. SFG has officially gone live with a totally reimagined version of its SFGconnect platform – Australia’s only fully integrated loan origination solution. This next-gen platform is set to transform productivity outcomes for thousands of brokers nationwide. 

Built to handle everything from lending and CRM to Open Banking and compliance, the new SFGconnect is now an integrated loan origination platform when it comes to broker tech. 

William Lockett, Managing Director of SFG: “We’re absolutely thrilled to be the first partner to launch this game-changing innovation. It’s an exciting time, not just for us, but for every SFG broker in our network or joining our network. We’re big on tech and excited to roll out the new SFGconnect and deliver on a long list of features that will drive broker success in 2025 and beyond.” 

The all-new SFGconnect comes with a fresh, intuitive interface that’s easier to navigate and customise. Brokers can message in real-time, share documents securely, and collaborate on deals with their team. It’s packed with built-in ID checks, two-factor authentication, and automated compliance tracking to tick every box.  

Integrations are seamless – the platform connects effortlessly with banks, fintech tools, and compliance systems. Automation is smarter than ever, cutting down manual tasks and boosting productivity. Lending options have expanded too, now covering personal, commercial, and asset finance. And it’s built from the ground up to handle Open Banking, with full CDR support baked in. 

For Salestrekker CEO, Dalibor Ivkovic, the launch is a proud milestone: 

“It’s another exciting step forward for us – working hand-in-hand with SFG to deliver the best version of SFGconnect yet. This rollout is about giving brokers the tools they need to thrive in a fast-changing market.” 

With this launch, SFG isn’t just keeping up with the future of lending – they’re helping shape it. 

About Salestrekker 

Salestrekker 2.0  is Australia’s first combined lending, origination and Customer Relationship Management (CRM) platform. The new features, flexibility, and functionality deliver unprecedented workflow and marketing automation, helping brokers diversify from mortgages to new asset financing on a single platform – and without the need for external IT support. www.salestrekker.com