Money Quest Group Acquires Keylend

National mortgage broking organisation, Money Quest Group (MQG), has purchased mortgage
broking business, Keylend, to further strengthen the group’s position in the broking sector and assist
Keylend brokers with building even stronger businesses.

The transaction was finalised on Thursday July 18, 2024, marking MQG’s sixth acquisition to date.

Established in November 1998, Keylend is currently home to more than 100 finance brokers, making it
the largest mortgage broking group based in South Australia.

MQG’s Managing Director, Michael Russell, shared his excitement regarding the acquisition.

“We are delighted to be welcoming a new cohort of high-calibre brokers to MQG and can’t wait to
add another layer of value to their businesses,” Mr. Russell said.

“I have no doubt that they will thrive within our environment and find tremendous value in our
professional development programs and industry-leading events,” he said.

Mr. Russell explained that the acquisition was a logical one to make because of the strong cultural
alignment between the two businesses.

“Having known Chris Burns for 20 years I hold him in extremely high regard and am thrilled that he
will be continuing as Keylend’s CEO. Chris has always treated his brokers like extended family, and
we take a very similar approach at MQG,” Mr. Russell said.

“Given we also use the same MyCRM technology, the acquisition will be seamless and will not disrupt
the operational rhythm for Keylend brokers.”

Mr. Russell also reinforced Money Quest Group’s appetite for further acquisitions.

“We continue to have an appetite to grow organically and acquisitively. The addition of Keylend will
take us to over 600 brokers nationally and see us continuing to search for quality brokers to recruit,
as well as strong state-based and national broker groups to acquire.

“With growth comes scale and with scale comes improved operational efficiencies and resource
allocation, which will further fuel the support we offer to our brokers,” Mr. Russell said.

Keylend Founder and CEO, Chris Burns, is looking forward to joining forces with the Money Quest
Group.

“I have had the pleasure of knowing and working with Michael Russell for nearly 20 years and am
confident that our brokers and their clients will be well served under his leadership,” Mr. Burns said.

“MQG’s broker support services are exceptional and the executive team’s industry experience and
passion is second to none. This is a wonderful opportunity for our brokers to leverage new resources,
training programs and technology, to better their businesses,” he said.